About US
Introduction
Founded in 1982, Nian Hung Magnetic Industrial Co., Ltd. established its Shanghai plant in 1999, producing neodymium magnet, ferrite magnet, rubber magnet, SmCo magnet, AlNiCo magnet, and other magnetic-related products. We also participate in international exhibitions to promote our brand on a regular basis.
After forty plus years of experience, we have developed a series of magnetic separation equipment such as overbelt magnetic separator/overband magnet, vertical magnetic separator, conveyor magnetic separator, double deck magnetic separator, eddy current separator, etc. These can be applied in various industries including a wide range of waste recycling (plastic, metal, construction waste, used cars, 4C appliances, PCB, etc.), slag, bottom ashes, rubber/plastics, wood, and food processing.
We specialize in customized machine design and manufacture as well as providing whole plant equipment planning and turnkey recycling solutions.
Mission
Nian Hung provides optimized resource solutions through:
1. Professional turnkey plant planning
2. Automated recycling and separation equipment
3. Convenient, fast, and precise sorting
4. Significant reduction in labor costs
Nian Hung continuously delivers innovative separation solutions across emerging industries to meet diverse customer needs. Our solutions serve key industry players in food processing, resource recycling, mining, coal, metal processing, packaging, pharmaceuticals, plastics and rubber, textiles and wood, as well as paper and pulp industries.
The company allocates a fixed percentage of its monthly profits to charitable organizations, including orphanages and foundations supporting the elderly and other underprivileged groups. While extending the lifecycle of materials, we also strive to foster a positive cycle of social good. In addition, the company’s founder has established a local animal protection organization dedicated to ecological restoration and the revitalization of the local environment.
Vision
Positioning ourselves as a key global provider of critical equipment for the circular economy, we fulfill our sustainable mission of “Magnetically Protecting the Earth and Extending the Lifecycle of Materials” through continuous innovation and R&D.
Extending the lifecycle of materials and coexisting harmoniously with the planet — as the global population continues to grow and natural resources become increasingly scarce, transforming waste into valuable resources marks the beginning of the next industrial revolution. From resource utilization and management to environmentally responsible recycling and reuse, we are committed to enabling continuous circulation and advancing sustainable development.
Strength
History
Sortinger Brand Story
Innovative Separation Technology — Creating New Life for All Materials
Change begins with Nian Hung.
We started by manufacturing high-performance permanent magnets, magnetic rods, and magnetic grates. As our customers’ needs evolved, we advanced into the R&D and manufacturing of magnetic separation systems. Today, Nian Hung collaborates with clients across diverse industries — including resource recycling, food processing, plastics and rubber, medical, chemical, electronics, and construction — to realize a shared vision of a more sustainable and earth-friendly future.
We believe that every magnetic separator we bring to life embodies the expertise of a professional sorting specialist. As our equipment is marketed worldwide, it delivers more efficient and convenient separation solutions to our customers, while conveying our commitment to extending the lifecycle of materials.
Driven by this vision, Nian Hung has introduced a new sub-brand, “Sortinger.” The suffix “-er” symbolizes our relentless pursuit of excellence — refining and advancing separation technology through continuous innovation. Through our dedicated efforts, we strive to make resource recycling and reuse not only easy to implement, but also economically rewarding — unlocking new opportunities for regeneration and giving materials a second life.